Operational Real Estate
Sales & Marketing in the Operational Real Estate sector is different from traditional residential sales and lettings.
Why? Because we are not just selling property… we are selling lifestyle.
Key considerations:
Only certain features benefit specific customers.
A person-centric approach is needed across the entire business.
Location and community engagement are vital.
Customer profiling and delivering matching services are key.
Operations teams need to be actively involved.
Customers care about your ethos, brand, and overall approach to life.
C+ORE partners have honed their expertise, delivering exceptional results. From sales velocity to cost of sale, resales, and churn we provide a proven company-wide methodology to drive success.
James Cobb, Founder
Performance evolution
C+ORE Partnership specialises in sales optimisation, project management, and tailored roadmaps for new and existing operators, delivering measurable results.
Critical challenges we address:
- Cost of sale
- Consistency in performance
- Re-lets and churn
- Sales velocity
- Internal Rate of Return (IRR)
- Training (incl site managers)
Sub-sectors that’ll benefit:
- Build-to-Rent (BTR)
- Single-Family Housing
- Branded Residences
Driving sales success
Our proven track record:
- Tripled sales rates over seven years through company-wide projects.
- Turned a struggling development around, increasing sales from 0.5 to 3 per month in the seniors’ sector.
- Managed marketing strategies through major challenges like COVID, Brexit, and the Cost of Living Crisis.
- Installed data-driven decision-making for sales and marketing strategies.
- Trained and empowered sales teams to deliver outstanding results.
Boosted investor
returns by 25%.
Together for change
Our modular approach to Sales & Marketing excellence lets you choose a complete setup with SOPs for new operators, or a flexible framework tailored to your needs.
A. Audit and roadmap + optional
BI/CRM/PMS implementation
B. Sales/lets velocity projects
C. Customer-first approach
D. Consumer innovation
E. Sales training
F. Re-sales optimisation
G. Marketing & PR
Tackle the whole funnel – modules A to G:
Preliminary steps
Step one – measure what matters:
- Audit existing performance.
- Measure funnel KPIs to track effectiveness.
- Identify blockages and weak points in the process.
- Spot emerging trends in the market.
- Review sales + marketing strategies.
- Assess product alignment with customer expectations.
Partner network
C+ORE Partnership works alongside a network of trusted collaborators to deliver comprehensive solutions. Our Key Partners:
- Commercial Acceleration
Driving business growth with precision. - Fluid
Creative agency bringing brands to life. - The Joy Club
Creating thriving communities. - Autumna
Excellence in customer portals. - Gosh Consulting
Service Brilliance and Brand House Development. - Luya
PR specialists amplifying brand stories. -
Kiss The Fish
Playbook and Sales Academy. - Aline
Excellence in person-centric CRM Provision. - LR Consultancy
Leadership coaching and insights. - Ellare
Sales and Leadership training.
- The PX Partnership
Part-exchange solutions for smoother sales. - Datashapa
Data-led transformation experts. - Moving Made Easy
Simplifying property sales for homeowners. - Cubigo
Cloud based digital solutions. - TPS Total Property Solutions
Comprehensive property management services. - Royds Withy King
Legal expertise in real estate. - Britannia Movers
Trusted moving and storage services. - AMI
Comprehensive media buying solutions.
Read all about it…
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Contact us
Interested in learning more about how C+ORE Partnership can help you optimise sales and marketing in operational real estate? Get in touch today.